Proudly Introducing... 

The cashFLOW Intensive 

by Sonder Accounting

Master your cashFLOW to extend your runway and simplify decision-making. 

Identify critical opportunities and create a budget 
you can actually maintain with our proven 
Wellness to Wealth cashFLOW Framework

Welcome to cashFLOW

You’ve established a solid foundation in the consumer products sector but the constant focus on your financial position is wearing you thin…

The complexity of managing vendors, distributors, and stakeholders seems to have increased exponentially.

You thought it would start getting easier around 5-figure months. What gives?

I’m here to tell you, you need a system…
You need a framework to take the guesswork out of your financial decision-making.

My Wellness to Wealth cashFLOW framework is specifically designed for business owners operating in inventory-heavy consumer brand sectors.

Our cashFLOW framework was carved out by our work on over 250 wellness oriented brands since 2016, especially in the supplements, cosmetics, beverages, and cannabis verticals.

You can absolutely learn cash management skills that make your job in the C-suite easier. 
You’ve established a solid foundation in the consumer products sector but the constant focus on your financial position is wearing you thin…

The complexity of managing vendors, distributors, and stakeholders seems to have increased exponentially.

You thought it would start getting easier around 5-figure months. What gives?

I’m here to tell you, you need a system…
You need a framework to take the guesswork out of your financial decision-making.

My Wellness to Wealth cashFLOW framework is specifically designed for business owners operating in inventory-heavy consumer brand sectors.

Our cashFLOW framework was carved out by our work on over 250 wellness oriented brands since 2016, especially in the supplements, cosmetics, beverages, and cannabis verticals.

You can absolutely learn cash management skills that make your job in the C-suite easier. 

Let’s transform your financial savvy from 

floundering founder to data-powered visionary.

When is the right time to take your business on this cashFLOW four-week intensive?

Let’s streamline your cashFLOW 
So you can focus on the work of growing your brands impact

I’m not your average, everyday accountant.

My bean counter brain is precisely calibrated for product-based businesses and all of the unique challenges you face with purchasing, warehousing, fulfillment, distribution, and omni-channel sales.

I first jumped down the retail rabbit-hole way back in 2014, in the most novel industry out there - the cannabis industry, literally carving an entire supply chain out of regulation. 

In 2016, I launched Sonder Accounting to apply the hard lessons learned to the broader consumer wellness sector.

Now, after 7 years helping hundreds of retailers and brands clarify their financials, identify winning initiatives, and iterate their way to significant growth, I am sharing the toolbox we’ve custom built along the way.


We will walk you through our 
proven cashFLOW framework to:

Frequently Asked Questions

   Let’s cut to the good stuff… how exactly does the cashFLOW intensive work?

This is a highly individualized program in which you or your team members (up to 3 people in total) will work directly with a CFO to understand your cashflow opportunities and develop a practice of maintaining your cash flow.

Once you sign up, you’ll be asked to complete a brief questionnaire and to provide 12 complete months of historical account activity in CSV or Xcel spreadsheet format. You will need to include ALL activity related to your business, and you should ensure any personal activity is excluded. If you’ve kept up your accounting, this should take just a few minutes. We’ll tell you how to export that from QuickBooks.

From there, we work our magic! We’ll develop your 12 month retroactive analysis and an initial 12 month proactive forecast. We will meet with you for up to 60 minutes to discuss our preliminary forecast, adjusting for your knowledge of upcoming operations. Two weeks later, we’ll send you the final cashFLOW forecast, budget system, and schedule our final call to set you up for success.

   Is this program suitable for businesses of all sizes or is it geared towards specific stages of growth? What are the prerequisites?

Our Wellness to Wealth suite of services is built for consumer brands in pre-revenue stages all the way up through the growth stage at around $20M per year…

This particular program is well suited for brands generating at least five-figures per month or with financial investment. You’ve got to have money movement for our cashFLOW framework to work its magic.

Additionally, you’ll maximize long-term benefits of the program if you have a system or person who keeps good bookkeeping records in QuickBooks.

   Give me the data: What will I walk away with? 

The core deliverable this intensive produces is a cashFLOW master Xcel spreadsheet that lays out your business inflows and outflows for the past 12 months by month and predicts your cash flow for the upcoming 12 months.

You’ll also receive a one-page guide for maintaining your cashFLOW over the next 12 months, and beyond, including key insights generated from our conversations and your data.

This intensive does not include provision of complete financials, such as an Income Statement (Profit and Loss) or Balance Sheet.

   I have a ton of questions… is this a good way for me to get expert advice on my bookkeeping, tax, and other topics?

This program is a strategic cashFLOW intensive and you are encouraged to ask any questions related to managing cashflow in your business. Our advisory support will be limited to this capacity.

If your business is a consumer brand in the wellness/natural foods/supplements/cosmetics industries and you are generating at least $500K/yr in sales or on your way there, we are the accountants you have been looking for. We offer custom solutions from outsourced bookkeeping through oversight of your team, CFO advisory services, payroll, sales tax, and more. You deserve to work with a team that is specifically designed to serve inventory based businesses.

Schedule a discussion to see what that looks like right here: https://calendly.com/karajanowsky/discovery-call

   Should I enroll if my business is NOT inventory-based? 

Businesses that sell consumer goods experience a unique set of challenges, like deciding whether to use the last batch of cash to re-up on inventory or pay off a vendor.

These are businesses like supplements, cosmetics, dry goods, apparel, and more.

The cashFLOW intensive is centered around these challenges.

If your business is anchored in the service industry, this program might not align well with your needs.

   What does "3 months of email support" consist of exactly?

You can email us any questions about your cashFLOW deliverable for three months from the start of the program, including questions about how the spreadsheet works, how to handle certain transactions, etc. 

   Are there true experts leading this program?

The cashFLOW intensive is administered only by individuals who are skilled and experienced in navigating the cashFLOW challenges seen by inventory-heavy businesses.

   Do you offer a guarantee?

As with any consulting program, individual outcomes may vary. While we are committed to providing you with a customized framework that has the power to expand your runway and increase your bottom line, the success of the program largely depends on your dedication, application of the strategies learned, and unique circumstances.

We’re carving your path towards a sustainable foundation as you learn to pull the key financial levers that build or break momentum. 

You’re too committed to let a nonexistent cash strategy fail your brand.

I’ll ensure you have the tools you need to manage growth when the time and positioning is right for your brand.

The cashFLOW intensive is precisely designed for efficiency and effectiveness.

The Investment for this Four week 

1:1 intensive is $1750

Testimonials

We’ve worked with over 250 consumer brands, distributors, ecommerce stores, and retail shops since 2016. 

Here are just a few examples of their feedback…

Don’t accept your runway. 

Build it through an intentional cashFLOW practice.  

The act of managing your money should invoke vibes of confidence and decisiveness.

Too often, we see founders flailing, attempting to make decisions without adequate tools.

They wind up feeling burnt out and wildly unsure of which moves to make and when.

In best case, they cobble together the inventory needed to grow sales without stiffing the wrong vendor and eventually they put the necessary systems into place.

In worst case, they continue to overinvest resources without a strategic runway plan until they simply can’t make the next move and decide to throw in the towel.

It doesn’t have to be this way while you are building your brand’s impact.

Yes, even if you are bootstrapping.

Let’s work together to implement the systems You Need To Simplify Your Money Moves. 

Get on my email list to stay connected.

Stay up to date on our latest offers plus get my best tips from our signature Wellness to Wealth Framework, curated uniquely for founders of consumer wellness brands including supplements, cosmetics, food & fitness. 

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